Praiaz: 36 g of lightness on your feet

Nouvelle Photo Praiaz

Cool! Praiaz shoes have landed in France. This label (« beach» in Portuguese) was created by two friends: a Brazilian guy and a French gal, both claiming a unique style  beyond frontiers. An allegory of the « pariocas », nickname given to Parisians having emigrated to the « Cidade Maravilhosa », this brand is a real winner.

Pure genius! Colorful shoes that combine at the same time comfort and elegance. These it shoes are dedicated to the most adventuresome holiday-goers, defying rocks while looking for exotic sea shells, but also the less intrepid who take their vacation in July, sipping Caïpi’ on the bay of Porto Vecchio, or those who like to dance wild Flamencos in trendy bars. Whether it’s the Nuvem (a flat ballerina version) or the Bonita (closed version), these chic and all-terrain beach shoes are capable of adapting to all your whims.

Rest assured… If you are amongst those staying in Paris this summer in an office environment oscillating between the blue of your welcome page and the July sky, lightweight and practical trainers are the ticket for your pretty urbanite footsies. Here is a clearly more elegant alternative than plastic jelly shoe models. They are as waterproof as the most efficient special mascaras, totally adapted to the water, thanks to their high quality plastic. Conceived to be odorless, these shoes breathe and are super easy to clean.

Bonus: no need to wear perfume, Praiaz shoes have a pleasant scent mixing coconut, vanilla and Monoi.

So just switch your stilettos against a pair of chick yellow Bonitas, in order to spend a light summer.

From the Marais to Ipanema, nós adoramos

Nuvem, 30€ Bonita, 35€

Where to get them? At BHV MARAIS (until 31 August, run!) or directly on the Praiaz site

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Where to find it?

BHV

52, rue de Rivoli

75004 Paris

01 42 74 96 16

bhv.fr

Hotel De Ville Hotel De Ville

Hotel De Ville Hotel De Ville

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