The Parisian label Icone, formerly Icone Lingerie, is treating itself to its very first boutique this spring in the 2nd arrondissement of Paris, just a stone's throw away from the Canopée des Halles. Inside, a collection of delightful lingerie with delicate and refined designs, a selection of retro-style swimsuits, and other fashion accessories to grab just in time for summer. Are you with us?
In praise of unapologetic femininity
It was in January 2014 that Marion Toccacieli, a lingerie enthusiast and daughter of a corset maker, decided to launch her brand, Icone. The initial idea? To create refined models that are both sensual and comfortable, playing with the codes and stereotypes of traditional lingerie to reinvent them, all at affordable prices without compromising on quality.
All collections are carefully imagined by the Icone team in Paris. The brand places great importance on the production of its pieces, selecting factories that are environmentally friendly and prioritize the working conditions of employees. Initially in China in a factory certified by BSCI, SEDEX, and OEKO-TEX, and more recently with a Tunisian workshop audited every year to ensure the well-being of its makers.
In this warm inaugural setting, Icone showcases a complete wardrobe, featuring its summer 2023 collection, La Capricciosa, as a call to the dolce vita.
Beyond lingerie, one can't help but be enamored by its bikinis, terrycloth beach towels, and graphic pareos. As sharp as they are trendy, its sunglasses in collaboration with the Parisian label Rendel and its multicolored scrunchies are sure to become must-haves for stylish vacationers.
Our favorites
Our fashion radar has picked up on the incredibly romantic Vasco lingerie set, featuring an embroidered triangle top and a ruffled basque (€50), to be paired with the floral embroidered microfiber shorty panties (€30). The peach Sorbetto bodysuit adorned with charming floral lace is also catching our eye, with its plunging buttoned neckline (€80), just like the Limoncello two-piece swimsuit: triangle top (€55) and bikini bottom (€45), crafted from a French jacquard gingham fabric worthy of BB.
Open Tuesday to Friday from 11am to 3pm and from 4pm to 7pm. Open Saturdays from 11am to 7pm.
Also discover Tityaravy, opening its first Parisian boutique, and Sézane, inaugurating a new store in the Marais.
