© Albertine Swim / Instagram
Excitement fills the air as June is well underway, bringing with it well-deserved vacations. While basking in the sun all day remains a distant dream, the hunt for the perfect swimsuit begins. Fortunately, Albertine, the French brand known for its lingerie and beachwear, has just opened its first boutique in the heart of Le Marais. Step into a vibrant Californian atmosphere and explore a wide selection of swimwear, accessories, dazzling jewelry, and refreshing fragrances that will captivate your senses.
Under the Parisian Sunlights
After establishing two boutiques in Biarritz and Hossegor, it's now Paris's turn to fall under the spell of a delightful seaside breeze named Albertine! Founded over 10 years ago by Anémone and Caroline, two fashion-loving sisters passionate about freedom, the brand is an ode to vibrant and carefree femininity, adorned with sunshine, colors, and prints. In this first boutique with a touch of seventies influence, the plexiglass twist and brick wall, accented with vibrant orange and bright white, bring an energetic touch!
The impeccably cut Albertine swimwear transforms into a full-fledged fashion piece, proudly worn at the beach or in the city for a chic and casual look. Following the success of their initial swimwear line in 2015, the brand expanded with additional lines of lingerie and ready-to-wear, embodying both comfort and sensuality.
Furthermore, with a great-grandfather who founded the Maison de Corseterie et Bonneterie Anthon, the duo remains committed to conscious and ethically sourced production. They collaborate with a French family-owned factory to create their prototypes before having them meticulously assembled in Tunisian workshops. All of this is done using fabrics carefully selected from top European suppliers.
Our Favorites
Among the brand's iconic pieces, our hearts flutter for Lenucia, a one-piece swimsuit adorned with a striking red heart-shaped neckline, contrasting beautifully with colorful hibiscus prints (€170). As for the bikinis, we adore the 70s-inspired madras print of the triangle top (€52) and bottom (€48) set called Richy—a perfect duo to avoid tan lines thanks to its thin removable straps. On the way to the beach or just before chilling out, slip into Kinou (€95), a candy pink cotton t-shirt dress with an adorable row of fringes! And for a more sensual look, the long cotton Rico dress is sure to make a statement, worn buttoned or unbuttoned depending on the mood or occasion.
Open on Tuesdays from 2 pm to 7 pm, and from Wednesday to Sunday from 11 am to 2 pm and 3 pm to 7 pm.
Also discover Walk in Paris, the sportswear boutique by dancer Léo Walk, and Modetrotter opens its new fabulous flagship store.
