Discretely settled in last September across from Bon Marché, Edward Edward (name of creator Edward Achour) is the new fashion hangout of inside track fashionistas.
This pretty boutique, with a graphic look, displays a super stylish decor, boosted by dozens of small Eiffel Towers, in a resolutely Parisian spirit.
Pastel hues in fluorescent colors including the black and white combo, each department displays his color. On the racks, we pick up very trendy t-shirts by Hollywood Made, that plays with humor and derision on the Chanel logos, YSL or Hermès (69 €), tops signed Edward Edward like the t-shirt with a mouth in fluorescent sequins (89 €) and little Chanel style jackets (starting at 500 €) that come in a wide palette of coulors with matching micro-shorts (250 € environ).
In short, a trendy selection of small ultra trendy designers, who have fun shaking up fashion codes.
And also: the mythical fluorescent vinyl Courrèges jackets (870 €), glamour cocktail dresses and mega kawaï necklaces made with small charms picked up in Japan by Edward himself, seen on The Bling Ring by Sofia Coppola (à p. de 50 €).
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