It's the fashion and cultural meeting place to go and see urgently. Behind its new phenomenal flagship, the house of Dior is inaugurating a permanent exhibition, in an extraordinary gallery, completely independent of its monumental boutique where there is a Jean Imbert restaurant , treatment cabins and even a suite for inviting VIPs to sleep.
The entrance is discreet, behind the splendor of 30 Montaigne. 11 rue François 1er unveils a 2,000 m² scenography that revolutionizes the codes of museum fashion under the direction of Olivier Flaviano , former director of the Yves Saint Laurent Paris Museum . Be careful, you have to think about booking your tickets to access this extraordinary place! Guided tour.
A real Dior Museum in the 8th
The Galerie Dior unfolds like a veritable living museum devoted to the couture house and the history of Parisian fashion, in the very place where the great couturier set up his first workshops.
Here, each room is a show in itself! From surprise to surprise, we wander between Christian Dior 's office preserved as it was, a cabinet of curiosities which exhibits the haute couture dresses in miniature size sent to the other side of the world to the biggest customers of the house without forgetting the sound and light show around a podium of stunning dresses.
The most iconic models of all the couturiers who worked at Dior ( John Galliano , Yves Saint Laurent , Gianfranco Ferré , Maria Grazia Chiuri …) come back to life, all presented in front of a video of the show to make them more real and magical.
Far from the dusty exhibitions, the hyper-contemporary staging arranged by the star of the scenography Nathalie Crinière is a pure marvel, starting with the entrance to the gallery which was entrusted to the British visual artist Marc Quinn , responsible for imagining a work from a fingerprint of the couturier.
Dior's little hands straight from the gallery
“ No Dior, no Dietrich ”, launched Marlène Dietrich to Alfred Hitchcock before the shooting of the Grand Alibi , demanding a Dior wardrobe. No haute couture without its stars. The dresses and outfits worn by Elizabeth Taylor , Lady Di , Marylin Monroe , Nicole Kidman or Charlize Theron illustrate the relationship between the house and the stars.
True behind the scenes , we sneak behind the scenes of a fashion show at the time of Dior between videos, sketches and invitations. We walk above the mannequins' studio, preserved as it is... We rediscover the costumes imagined for the greatest balls. And we retrace the whole story of Christian Dior and his sister, their friendships and dialogue with artists who marked the era such as Picasso , Dalí , Man Ray and Giacometti .
Highlight of the show: a workshop where Dior's little hands make dresses and magic stitches directly from their work tables and their machines and reveal all the true secrets of the magical world of haute couture .
A secret Dior café opened by Jean Imbert
You must have heard of the café and restaurant opened by Jean Imbert in the heart of the 30 Montaigne flagship. What is less known is that the head of the Plaza has also inaugurated a café only accessible to visitors to the gallery, on the 2nd floor without the crowds and the hordes of tourists, therefore.
The perfect opportunity to enjoy, in a tasteful social setting, an Imbert designer haute couture dinner: burrata salad with asparagus and hazelnuts (€23), New Look croque with truffles (€38), chic cocktails ( from €15), exquisite tart, baba and flanks (€14). An improvement.
12 € on reservation required
Open daily from 11 a.m. to 7 p.m. Closed on Tuesdays.
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