A dream space in the Marais with the promise of stylish clothes, a colorful decor, accessories and even beauty… It was the dream of shopping addicts, Anthropologie dit it. The cult American label is inaugurating its first Parisian flagship on Rue Sainte-Croix de la Bretonnerie, and even a second one, on Avenue de l’Opéra—replacing two Diesel boutiques.
An arty jungle
Much more satisfying for fans than the dedicated corners at BHV and Galeries Lafayette, the boutique in the Marais pays homage to the bohemian and fanciful spirit of the brand created in 1992. Quick reminder: Anthropologie is part of the same group as Urban Outfitters, with the same serendipity of labels and influences.
To impose its visual identity, a creative team was put in charge of pimping the decor with a skylight and cement tiles for several “Instagram worthy” handmade installations: fairytale hanging fixtures shaped like ginkgo leaves, braided wool on grids or the wild illustrations of Florence Balducci in the changing rooms—jungle chic style.
To nabbed
Since th ready-to-wear and home space are totally mixed up, it’s important to have an eagle eye in order no to miss anything. In terms of fashion, impossible to resist a tie & dye satiny skirt ( €140), a car mechanic’s black jumpsuit (€150), a turquoise twisted headband (€32) of the Chelsea booties by one of the invited brands, Hudson London (€130).
No matter the budget (beginning or end of the month?), impossible to leave without a decorating must: the pink plates of Nathalie Lété featuring superb animals (€16 ), a bistro-style cheese platter (€45 ) or a superb vase in pink and blue glass €100). In just a few words: it’s the ideal spot to find a stylish and totally affordable housewarming party gift.
Open every day from 10am to 8pm.
Also discover the new French flagship of Victoria’s Secret and the first Parisian boutique of Manolo Blahnik.
